Investor Pitch Decks

A pitch deck is a showcase, usually for investors early in a start-up, which consists of several slides and infographics, showcasing a company’s technology, products, methods, and concepts with investors to attract attention and enthusiasm. The pitch deck would also usually showcase the team behind the idea, and in this sense would be light on more in-depth, statistical data which investors would eventually use to make a decision – the pitch deck is all about first impressions. 

Here at Swordblade, we are specialists in professionally curated, created and delivered pitch decks for venture capital investors – first impressions matter.

What is a Pitch Deck?

A pitch deck is, quite simply, a PowerPoint or infographic presentation which is intended to showcase the team and product/service to investors. It is partly the creation of an interesting narrative around a company, to help convince investors that the company is worth taking a deeper look into.

Pitch decks are primarily to convince investors, so it is worth following a few do’s and don’ts:



What goes in a pitch deck?

The key slides for a pitch deck should follow into one another, each giving a brief glimpse into a company for investors, whilst telling the story of how the company came to this exact point.

Firstly, the company overview would introduce investors, on a cover page of sorts, summarising in a few bullet points what the business is, the problem in the market it solves, the management and leadership team and what’s already been established in the market.

A Pitch Deck’s Basic Template:

  1.  Introductory slide.
  2.  Exploring the vision of the company. What the company’s aims are, the goal of what the company wants to become in the future.
  3.  The leadership and management team, including photographs, titles and summaries of who individuals are, and their credentials.
  4.  Showcasing the problem that the company is being created to solve, emphasising its importance
  5.  Demonstrating the solution that the company has come up with, and why it is superior to other solutions.
  6.  Showcasing the product in a clear way that investors can easily understand, preferably by demonstrating it.
  7.  Explaining the market opportunity, by defining the market and exploring its size, and what the company is aiming at. This is to demonstrate a clear gap for a product, to encourage investors in the start-up.
  8.  A ‘customers’ slide, highlighting existing customers and partnerships of the company already.
  9.  Demonstrate or explain underlying technology used as part of the venture, and any key intellectual property rights investors would be putting their money into, emphasising the individuality of any technology.
  10.  Explore the competition, who they are, and what advantages the company has over them.
  11.  Explain the traction that the company has already gotten. This could include sales, website traffic, downloads or pre-orders – any growth metrics to demonstrate demand and explore how this traction could be accelerated.
  12.  Business model. Explain how the company makes money, the pricing model, the long-term value of customers – investors like to feel secure when investing, particularly looking towards the long term.
  13.  Explain the marketing plan for the product/service – what key channels you will focus on, the key customer markets, and any preliminary costs.
  14.  A ‘financials slide.’ This would explain in brief, the current financial situation, including three-to-five-year projections, the burn rate of the start-up – alongside other key metrics like recurring revenue, total revenue and expenses and the company’s EBITDA.
  15.  Final slide to explain what a company is asking for, what funding is being sought, how long term the financing would be and the use of any money raised.

Examples of Pitch Decks:

Many established successful companies’ pitch decks can be found online to look for inspiration, and to understand the fundamental importance behind getting a message of individuality out to investors, without being text-heavy, and being visually pleasing. Facebook’s original pitch deck can be found here, from 2004, it demonstrates the company’s potential based on user engagement, their customer base and other growth metrics.

A pitch deck doesn’t have to be a total business plan that is up for massive scrutiny. It is a method by which investors can decide whether they’re interested or not. First impressions count, and having more investors interested in funding a start-up with the ultimate aim of growth and going public, is only beneficial.

Next Steps

If your company is planning to go public and raise funds on the capital markets, we look forward to hearing from you.

The easiest way to get started is to request a free evaluation. By providing minimal information about your company and capital needs, we will be able to provide you with a quick assessment by email. In most cases we can tell you if your business is ready to go public, or not yet.

We’ll also let you know if we think that Swordblade & Co are a good fit for your flotation plans, and anything else that we may think can help you.

Alternatively, if you are ready to talk in depth about floating your company, we recommend you arrange a paid consultation with one of our partners. It can usually be scheduled within a few days and is the fastest way to get detailed advice.