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A pitch deck is a showcase, usually for investors early in a start-up, which consists of several slides and infographics, showcasing a company’s technology, products, methods, and concepts with investors to attract attention and enthusiasm. The pitch deck would also usually showcase the team behind the idea, and in this sense would be light on more in-depth, statistical data which investors would eventually use to make a decision – the pitch deck is all about first impressions.
Here at Swordblade, we are specialists in professionally curated, created and delivered pitch decks for venture capital investors – first impressions matter.
A pitch deck is, quite simply, a PowerPoint or infographic presentation which is intended to showcase the team and product/service to investors. It is partly the creation of an interesting narrative around a company, to help convince investors that the company is worth taking a deeper look into.
Pitch decks are primarily to convince investors, so it is worth following a few do’s and don’ts:
The key slides for a pitch deck should follow into one another, each giving a brief glimpse into a company for investors, whilst telling the story of how the company came to this exact point.
Firstly, the company overview would introduce investors, on a cover page of sorts, summarising in a few bullet points what the business is, the problem in the market it solves, the management and leadership team and what’s already been established in the market.
A Pitch Deck’s Basic Template:
Many established successful companies’ pitch decks can be found online to look for inspiration, and to understand the fundamental importance behind getting a message of individuality out to investors, without being text-heavy, and being visually pleasing. Facebook’s original pitch deck can be found here, from 2004, it demonstrates the company’s potential based on user engagement, their customer base and other growth metrics.
A pitch deck doesn’t have to be a total business plan that is up for massive scrutiny. It is a method by which investors can decide whether they’re interested or not. First impressions count, and having more investors interested in funding a start-up with the ultimate aim of growth and going public, is only beneficial.
If your company is planning to go public and raise funds on the capital markets, we look forward to hearing from you.
The easiest way to get started is to request a free evaluation. By providing minimal information about your company and capital needs, we will be able to provide you with a quick assessment by email. In most cases we can tell you if your business is ready to go public, or not yet.
We’ll also let you know if we think that Swordblade & Co are a good fit for your flotation plans, and anything else that we may think can help you.
Alternatively, if you are ready to talk in depth about floating your company, we recommend you arrange a paid consultation with one of our partners. It can usually be scheduled within a few days and is the fastest way to get detailed advice.